Dane Cobain on Marketing & No Rest for the Wicked

I recently had the great fortune of coming into contact with Dane Cobain and his novella No Rest for the Wicked. Both of which have been an absolute delight!  I really want to thank Dane for taking time to discuss his experience with marketing No Rest for the Wicked. As a book reviewer and reader who occasionally (aka secretly) writes and dreams of having work published, I have often wondered just how much must go into promoting a debut book. I am excited to share this gripping novella and Dane’s post!

A Look at No Rest for the Wicked

No Rest for the Wicked
By Dane Cobain
Publisher: Dragon Moon Press
Cover Artis: Gwen Gades
Pages: 124
Genre: Supernatural Thriller

Book Blurb:
When the Angels attack, there’s NO REST FOR THE WICKED.

Father Montgomery, an elderly priest with a secret past, begins to investigate after his parishioners come under attack, and with the help of Jones, a young businessman with an estranged child, Montgomery begins to track down the origin of the Angels.

When Jones himself is attacked, Father Montgomery knows he has to act fast. He speaks to the Angels and organises a final showdown where he’s asked to make the ultimate sacrifice.

My Thoughts:

At a mere 124 pages, No Rest for the Wicked packs a hefty punch! This supernatural novella follows Father Montgomery as he seeks to uncover the truth behind the strange occurrence of Angels who have arrived to pass judgement, leaving a trail of death in their wake like a pandemic of epic proportions.

This entire concept has a serious creep factor happening on multiple levels. People are dying. No one truly understands what the Angels are or how they came to be. Can they even be stopped? Are they really Angels? The only thing that seems to be certain is that once you see them, your number is up. They feed on your sins, leaving only your ashes behind. You receive a brilliant combination casting an evil light on something known to be “good” and pairing it the uncertain. It works incredibly well.

The characters are evolved just enough to add additional mystery, yet feel viable. The timeline and narration are fluid, keeping with the quick pace of this story and creating a “one sit” read that is engaging from the very beginning. With a perfect mixture of science fiction and supernatural elements, No Rest for the Wicked brings a lot to the table in so few pages. I would love to see this story expanded on, as I was disappointed not with the conclusion but that it was over.

⭐ ⭐ ⭐ ⭐

Purchase No Rest for the Wicked on Amazon.com

Purchase No Rest for the Wicked on Barnes&Noble.com

Marketing No Rest for the Wicked

Hi, folks! My name’s Dane Cobain and I’m a British writer, poet and occasional musician from the United Kingdom. I’m here today to talk to you about marketing – my day job and the basic requirement for any author who wants to get the word out about their books.

When I released my first book, No Rest for the Wicked, I’d signed a publishing deal with Booktrope, a hybrid publisher which is sadly no longer in business. Having Booktrope on board gave me access to a whole heap of new opportunities, and it also gave me a lot of clout when I was arranging interviews, guest posts and the like, and so I went all out with promo ahead of and around the launch.

And so today, I thought I’d talk to you about some of the different things that I got up to.

First and foremost, of course, was a launch party. In fact, I had two of them – an online launch party, which was hosted on Facebook, and an offline launch party at my local arts centre. The online launch centered around a cover wars event, in which 32 different authors were pitted against each other and the attendees were asked to vote for their favourite cover with a ‘like’. The overall winner – an author called Taylor Dawn, who’s set to appear in an anthology that I’m editing – picked up an Amazon voucher and the kudos of having the coolest cover of them all!

For the offline launch party, we decked out a converted church with a bar and I hosted all sorts of entertainment, including two actors playing Father Montgomery and Niall, musical entertainment from myself and a duo, horror film screenings, poetry performances and, of course, readings from the book. It was such a huge success that I ended up hosting a monthly writers’ workshop at the arts centre to keep the literary momentum going.

Meanwhile, I also created a teaser video, which was set to dubstep music and featured a cameo from S. E. Rise, another author friend of mine, as well as a quiz that you could take which would tell you which character you have the most in common with.

And then there was all of the other stuff, like blog tours, guest posts and interviews. There are also a number of mailing lists that authors can pay to send out messages about their books, so I signed up for a few of those to attract reviewers. I even appeared on local radio and sent out press releases to the papers.

That’s the thing, you see – authors need to put a huge amount of marketing time in if they want people to hear about and read their work. Luckily, it can be a lot of fun – the best types of marketing are the ones that people don’t even realize are marketing attempts. Things like quizzes help people to have a little bit of fun while you sell to them, and sometimes that’s the best you can hope for!

And the crazy thing is, it’s over a year since No Rest for the Wicked was released, but I’m still doing everything I can to get the word out about the book. Things like this post, for example! So thanks for reading it – it’s appreciated. If you need something else to read after this, why not pick up a copy of No Rest for the Wicked?

Meet Dane Cobain

dane cobain.jpg

Dane Cobain (High Wycombe, Buckinghamshire, UK) is an independent poet, musician and storyteller with a passion for language and learning. When he’s not in front of a screen writing stories and poetry, he can be found working on his book review blog or developing his website, www.danecobain.com. His debut novella, No Rest for the Wicked, was released in the summer of 2015.


7 thoughts on “Dane Cobain on Marketing & No Rest for the Wicked

  1. I always wondered what an online launch party actually entails. What happens when everyone comes together online on Facebook? You can’t all chat with each other on the same time and stuff can you? Fascinating! High praise for throwing the offline launch party in a church and doing reenactments of the book in it. I love how Dane realises that it’s so important to keep it fun! And that’s another wonderful review from you Danielle to accompany the rest of the post :). Or should I say the other way around??

    Liked by 1 person

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