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Strategic Social Media Management
Strategic Social Media Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Social Media Management write by Karen E. Sutherland. This book was released on 2020-12-21. Strategic Social Media Management available in PDF, EPUB and Kindle. This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Communicating Climate-Change and Natural Hazard Risk and Cultivating Resilience
Communicating Climate-Change and Natural Hazard Risk and Cultivating Resilience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Climate-Change and Natural Hazard Risk and Cultivating Resilience write by Jeanette L. Drake. This book was released on 2015-11-05. Communicating Climate-Change and Natural Hazard Risk and Cultivating Resilience available in PDF, EPUB and Kindle. This edited volume emphasizes risk and crisis communication principles and practices within the up-to the minute context of new technologies, a new focus on resiliency, and global environmental change. It includes contributions from experts from around the globe whose research, advocacy, teaching, work, or service in the natural or social sciences deals with risk communication and/or management surrounding natural and technological disasters, with a particular focus on climate change-related phenomena. Resilience and good communication are intimately linked and with climate change precipitating more numerous and onerous weather-related catastrophes, a conversation on resilience is timely and necessary. The goal is robust communities that are able to withstand the shock of disaster. Communicating well under ordinary circumstances is challenging; communicating during a crisis is extraordinarily difficult. This book is dedicated to all those who have directly or indirectly suffered the effects of climate change end extreme events with the hope that the advance of knowledge, implementation of sound science and appropriate policies and use of effective communication will help in reducing their vulnerability while also improving resilience in the face of often devastating natural and technological disasters.
Best Practices for Transportation Agency Use of Social Media
Best Practices for Transportation Agency Use of Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Best Practices for Transportation Agency Use of Social Media write by Susan Bregman. This book was released on 2013-10-02. Best Practices for Transportation Agency Use of Social Media available in PDF, EPUB and Kindle. Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit
The Handbook of Professional Ethical and Research Practice for Psychologists, Counsellors, Psychotherapists and Psychiatrists
The Handbook of Professional Ethical and Research Practice for Psychologists, Counsellors, Psychotherapists and Psychiatrists - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Professional Ethical and Research Practice for Psychologists, Counsellors, Psychotherapists and Psychiatrists write by Rachel Tribe. This book was released on 2020-03-25. The Handbook of Professional Ethical and Research Practice for Psychologists, Counsellors, Psychotherapists and Psychiatrists available in PDF, EPUB and Kindle. This exciting new edition provides an overview of the main professional, ethical and research issues that are required knowledge for counsellors, therapists, psychologists and psychiatrists engaging in therapeutic or clinical work. These issues form part of the curriculum and practice requirements of all the major counselling, psychotherapy, psychology and psychiatry professional organisations (including BACP, BPS, HCPC, RCP, UKCP, IACP, IPS and IAHIP). Divided in six clearly defined sections, this book will provide a comprehensive overview of all the major professional practice and ethical issues in one edited volume. The authors are well-known experts in their fields and their work has been brought together with clarity and helpful features, including reflective questions and case vignettes. This new edition has also been updated to include content on social justice, community psychology and professional guidelines, reflecting the latest academic research and clinical developments. This book is unique in the breadth of issues covered and its focus on therapeutic practice. It will be of interest to practitioners and students of psychotherapy, counselling and psychiatry.
