A Business and Its Beliefs : The Ideas That Helped - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Business and Its Beliefs : The Ideas That Helped write by Thomas J. Watson. This book was released on 2003-05-15. A Business and Its Beliefs : The Ideas That Helped available in PDF, EPUB and Kindle. The timeless business book that still brings perspective and guidance to today's bottom-line executives When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder-- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit. The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.
A Business and Its Beliefs
A Business and Its Beliefs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Business and Its Beliefs write by Thomas J. Watson. This book was released on 2003-04. A Business and Its Beliefs available in PDF, EPUB and Kindle. The timeless business book that still brings perspective and guidance to today's bottom-line executives When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder--candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit. The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere. .†
A Business and Its Beliefs
A Business and Its Beliefs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Business and Its Beliefs write by Thomas J. Watson. This book was released on 1989. A Business and Its Beliefs available in PDF, EPUB and Kindle.
A Lapsed Anarchist's Approach to The Power of Beliefs in Business
A Lapsed Anarchist's Approach to The Power of Beliefs in Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Lapsed Anarchist's Approach to The Power of Beliefs in Business write by Ari Weinzweig. This book was released on 2016-07-14. A Lapsed Anarchist's Approach to The Power of Beliefs in Business available in PDF, EPUB and Kindle. Ari’s new book is the culmination of a lifetime of learning and thirty four years in business, the last three of which have been spent intensively studying, reflecting on, and writing about the critical role of beliefs in the businesses and organizations of which we’re a part. The fruits of that labor are now available in this new 600-page book. We could tell you more about what's in the book but we think John U. Bacon, author of the New York Times' bestseller, Endzone: The Rise, Fall and Return of Michigan Football, said it better than we ever could! “Some business leaders know practice. Some know theory. Ari Weinzweig is one of the few who knows both. He has built a famously successful organization, while giving it more thought than do the business gurus who merely philosophize about such things. The insights Ari shares here are both deeply perceptive and highly practical, from the ideas of Howard Zinn, Viktor Frankl and Anais Nin on one page, to the importance of learning your employees’ names on the next. Like its author, this book is uncommonly smart, helpful, and just plain fun.”
Grow
Grow - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Grow write by Jim Stengel. This book was released on 2011-12-27. Grow available in PDF, EPUB and Kindle. Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
