A Cross-Cultural Theory of Voter Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Cross-Cultural Theory of Voter Behavior write by Wojciech Cwalina. This book was released on 2013-01-11. A Cross-Cultural Theory of Voter Behavior available in PDF, EPUB and Kindle. The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.
Communication of Politics
Communication of Politics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communication of Politics write by Bruce I Newman. This book was released on 2016-05-06. Communication of Politics available in PDF, EPUB and Kindle. Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.
The Politics of Cultural Differences
The Politics of Cultural Differences - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Politics of Cultural Differences write by David C. Leege. This book was released on 2009-01-10. The Politics of Cultural Differences available in PDF, EPUB and Kindle. How did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms that deepen cultural divisions in the other party's coalition, thereby leading many of its voters either to choose the opposing ticket or to stay home. The Politics of Cultural Differences is the first book to develop and carefully test a general theory of cultural politics in the United States, one that offers a compelling new perspective on America's changing political order and political conflict in the post-New Deal period (1960-1996). David Leege, Kenneth Wald, Brian Krueger, and Paul Mueller move beyond existing scholarship by formulating a theory of campaign strategies that emphasizes cultural conflict regarding patriotism, race, gender, and religion. Drawing on National Election Studies data, they find that Republican politicians deployed powerful symbols (e.g., "tax and spend liberals") to channel targeted voters toward the minority party. And as partisanship approached parity in the 1990s, Democratic leaders proved as adept at deploying their own symbols, such as "a woman's right to choose," to disassemble the Republican coalition. A blend of sophisticated theory and advanced empirical tools, this book lays bare the cultural dimensions of American political life.
Cross Cultural Political Persuasion
Cross Cultural Political Persuasion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross Cultural Political Persuasion write by Mian Asim. This book was released on 2014. Cross Cultural Political Persuasion available in PDF, EPUB and Kindle. Identity of a person (i.e., religion, party affiliation, or ethnicity) usually becomes dominant in a particular context to shape the behavior of that person. Insight into which aspect of an individual's identity proves most influential under these conditions could lead to more effective political campaign results in the future. Results of the study indicate that a person's ethnic identification, political affiliation and religiosity do in fact influence voter's behavior and attitude formation. Therefore, keeping these traits in consideration when formulating a political campaign is crucial to executing an effective and efficient campaign. The various factors and their role in attitude formation and voting behavior are discussed.
The Oxford Handbook of American Elections and Political Behavior
The Oxford Handbook of American Elections and Political Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Oxford Handbook of American Elections and Political Behavior write by Jan E. Leighley. This book was released on 2012-02-16. The Oxford Handbook of American Elections and Political Behavior available in PDF, EPUB and Kindle. The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today
