A Market-oriented Strategy for Small and Medium Scale Enterprises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Market-oriented Strategy for Small and Medium Scale Enterprises write by Kristin Hallberg. This book was released on 2000-01-01. A Market-oriented Strategy for Small and Medium Scale Enterprises available in PDF, EPUB and Kindle. This paper investigates the economic rationale for intervention in support of small and medium scale enterprises, on both theoretical and empirical grounds. It argues that the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the state is mainly to provide an enabling business environment that opens access to markets and reduces policy-induced biases against small firms. Governments can accelerate the development of markets for financial and non-financial services suited to SMEs by promoting innovation in products and delivery mechanisms, and by building institutional capacity. Improving the development impact of SME strategies will require much more attention to the monitoring and evaluation of intervention outcomes.
Optimal Management Strategies in Small and Medium Enterprises
Optimal Management Strategies in Small and Medium Enterprises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Optimal Management Strategies in Small and Medium Enterprises write by Vemi?, Milan B.. This book was released on 2017-01-18. Optimal Management Strategies in Small and Medium Enterprises available in PDF, EPUB and Kindle. Business sustainability is becoming increasingly difficult amongst the demands of today’s markets. By implementing new and dynamic practices, organizations can optimize their day-to-day operations and improve competitive advantage. Optimal Management Strategies in Small and Medium Enterprises is a key source on the latest innovations in enhancing all main management functions, such as working capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage across a range of relevant perspectives and topics, such as human resources development, market orientation, and knowledge management, this book is ideally designed for business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.
Journal of Small Business and Entrepreneurship
Journal of Small Business and Entrepreneurship - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Journal of Small Business and Entrepreneurship write by . This book was released on 2004. Journal of Small Business and Entrepreneurship available in PDF, EPUB and Kindle.
Product/market Strategies of Small and Medium-sized Enterprises
Product/market Strategies of Small and Medium-sized Enterprises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product/market Strategies of Small and Medium-sized Enterprises write by Ingolf Bamberger. This book was released on 1994. Product/market Strategies of Small and Medium-sized Enterprises available in PDF, EPUB and Kindle. Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material has been written in the context of the STRATOS international research project - a study of 1100 SMEs in six European countries.
Michael Porter's Competitive Advantage Theory
Michael Porter's Competitive Advantage Theory - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Michael Porter's Competitive Advantage Theory write by Max Zapf. This book was released on 2011. Michael Porter's Competitive Advantage Theory available in PDF, EPUB and Kindle. Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Applied Sciences Chur, course: MSc Entrepreneurship, language: English, abstract: This report was commissioned to examine whether small and medium enterprises (SMEs) that target only a few market segments will promote their products and services more effectively than SMEs that target the mass market. The research draws attention to Porter's generic theory of competitive advantage by mainly concentrating on the third of his competitive advantage strategies, the focus strategy. Theory as well as a practical survey was used in order to falsify or approve the research question. Theory revealed Porter's focus strategy to have several key advantages over a mass market strategy which make firms pursuing such a strategy more effective in their product promotion efforts. First, a focused firm does not have to devote substantial resources into being all things to all people entailing less expenditure of time and money in comparison to a mass market strategy. Second, empirical evidence was found that customers do value specialized firms due to their focused capabilities. Third, a focused firm is less likely to be overwhelmed by great amount of different customer request and is more likely to identify and adapt to market changes in a quick time manner. Besides the advantages of a focus strategy, the research question is only supported when the SME makes bigger rivals to accommodate their existence in the segment(s) by creating circumstances in which the cost for the bigger rival in fighting the SME exceeds the cost of accommodating the SME. 27 SMEs from South Germany have returned completed questionnaires which were used to find practical evidence for answering the research question. Results revealed several tendencies which partly support theory. First, SMEs that pursue a focus strategy are more likely to do this with a differ
