A Research Agenda for Service Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Research Agenda for Service Marketing write by Olivier Furrer. This book was released on 2024-02-12. A Research Agenda for Service Marketing available in PDF, EPUB and Kindle. This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
Market orientation and service firm performance
Market orientation and service firm performance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market orientation and service firm performance write by Brendan J. Gray. This book was released on 2002. Market orientation and service firm performance available in PDF, EPUB and Kindle. Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session.
A Research Agenda for Service Innovation
A Research Agenda for Service Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Research Agenda for Service Innovation write by Faïz Gallouj. This book was released on 2018-08-31. A Research Agenda for Service Innovation available in PDF, EPUB and Kindle. This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, service ecosystems, smart service systems, religion, ageing, public organizations, gender, and ethical and societal issues. Bringing together internationals experts in the field of SIS, the book illustrates the strength and fertility of this research trajectory. It will be of great interest for both services and innovation scholars in economics, management science and public administration.
Handbook of Service Marketing Research
Handbook of Service Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Service Marketing Research write by Roland T. Rust. This book was released on 2014-02-28. Handbook of Service Marketing Research available in PDF, EPUB and Kindle. The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
A Research Agenda for Brand Management in a New Era of Consumerism
A Research Agenda for Brand Management in a New Era of Consumerism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Research Agenda for Brand Management in a New Era of Consumerism write by Ceridwyn King. This book was released on 2023-09-06. A Research Agenda for Brand Management in a New Era of Consumerism available in PDF, EPUB and Kindle. Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
