Academic Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Academic Brands write by Mario Biagioli. This book was released on 2022-07-21. Academic Brands available in PDF, EPUB and Kindle. The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' and reputation in a competitive landscape organized by rankings, while also capitalizing on its brand to generate revenue when state support dwindles. This multidisciplinary volume addresses topics including the uniqueness of academic brands, their role in the global brand economy of distinction, and their vulnerability to problematic social and political associations. By focusing on brands, the volume analyzes the tensions between the university's traditional commitment to public interest values – education, research, and the production of knowledge – and its increasingly managerial culture framed by corporate, private values. Available as Open Access on Cambridge Core.
Branding in Higher Ed
Branding in Higher Ed - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding in Higher Ed write by Jason W. Lee. This book was released on 2021. Branding in Higher Ed available in PDF, EPUB and Kindle. "Brand management is of great importance in the ever-changing landscape of higher education as institutional branding considerations aimed at differentiating and reinforcing and cultivating a specific brand identity seeks to address brand cultivation barriers. How universities craft and disseminate the institutional messages, fused with the capability to capitalize on branding opportunities and counter challenges, can dynamically impact public perception. In today's higher education landscape, brand perception serves as an instrumental role in the reputational and financial robustness-and ultimately, the long-standing success of higher education institutions"--
Academic Branding
Academic Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Academic Branding write by Sheena C. Howard, PhD. This book was released on 2024-02-27. Academic Branding available in PDF, EPUB and Kindle. Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there. Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD. She’s been where you are now, and she’s ready to help you grow beyond what you imagine. With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to: Reframe the way you think about self-promotion Identify your brand archetype and create a brand statement Reach an audience beyond academia Build multiple revenue streams Get your ideas (and content) to spread Create a movement around your expertise Land major media spots and speaking engagements In a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.
Digital Tools for Academic Branding and Self-Promotion
Digital Tools for Academic Branding and Self-Promotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Tools for Academic Branding and Self-Promotion write by Cabrera, Marga. This book was released on 2016-10-31. Digital Tools for Academic Branding and Self-Promotion available in PDF, EPUB and Kindle. Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.
Improving University Reputation Through Academic Digital Branding
Improving University Reputation Through Academic Digital Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Improving University Reputation Through Academic Digital Branding write by Del Pino, Ariana Daniela. This book was released on 2020-11-06. Improving University Reputation Through Academic Digital Branding available in PDF, EPUB and Kindle. As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
