Admen, Mad Men, and the Real World of Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Admen, Mad Men, and the Real World of Advertising write by Dave Marinaccio. This book was released on 2015-11-03. Admen, Mad Men, and the Real World of Advertising available in PDF, EPUB and Kindle. A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
The Mirror Makers
The Mirror Makers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Mirror Makers write by Stephen R. Fox. This book was released on 1984. The Mirror Makers available in PDF, EPUB and Kindle. Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Analyzing Mad Men
Analyzing Mad Men - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Analyzing Mad Men write by Scott F. Stoddart. This book was released on 2011-08-12. Analyzing Mad Men available in PDF, EPUB and Kindle. AMC's episodic drama Mad Men has become a cultural phenomenon, detailing America's preoccupation with commercialism and image in the Camelot of 1960s Kennedy-era America, while self-consciously exploring current preoccupations. The 12 critical essays in this collection offer a broad, interdisciplinary approach to this highly relevant television show, examining Mad Men as a cultural barometer for contemporary concerns with consumerism, capitalism and sexism. Topics include New Historicist parallels between the 1960s and the present day, psychoanalytical approaches to the show, the self as commodity, and the "Age of Camelot" as an "Age of Anxiety," among others. A detailed cast list and episode guide are included. Instructors considering this book for use in a course may request an examination copy here.
Kings of Madison Avenue
Kings of Madison Avenue - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Kings of Madison Avenue write by Jesse McLean. This book was released on 2009-09. Kings of Madison Avenue available in PDF, EPUB and Kindle. Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
The Real Mad Men
The Real Mad Men - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Real Mad Men write by Andrew Cracknell. This book was released on 2012-02-28. The Real Mad Men available in PDF, EPUB and Kindle. Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
