Adoption of NFTs and Cryptocurrency in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Adoption of NFTs and Cryptocurrency in Marketing write by Reena Malik. This book was released on 2024-04-30. Adoption of NFTs and Cryptocurrency in Marketing available in PDF, EPUB and Kindle. In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. As marketing professionals grapple with customer engagement challenges, the book meticulously outlines how NFTs can be leveraged to create immersive and interactive experiences. It unravels the intricacies of NFT-based marketing campaigns and explores the future landscape of Web 3.0, positing NFTs as potential keys to mass adoption. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain. However, with innovation comes responsibility. The book examines the risks, rewards, and ethical considerations of adopting NFTs in marketing. It critically evaluates the role of crypto influencers, partnerships, and loyalty programs, exploring the delicate balance between hype and genuine opportunity.
Adoption of NFTs and Cryptocurrency in Marketing
Adoption of NFTs and Cryptocurrency in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Adoption of NFTs and Cryptocurrency in Marketing write by Malik, Reena. This book was released on 2024-04-23. Adoption of NFTs and Cryptocurrency in Marketing available in PDF, EPUB and Kindle. In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.
Non-Fungible Tokens (NFTs)
Non-Fungible Tokens (NFTs) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Non-Fungible Tokens (NFTs) write by Andrea Sestino. This book was released on 2022-07-01. Non-Fungible Tokens (NFTs) available in PDF, EPUB and Kindle. This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.
Concepts, Technologies, Challenges, and the Future of Web 3
Concepts, Technologies, Challenges, and the Future of Web 3 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Concepts, Technologies, Challenges, and the Future of Web 3 write by Lekhi, Pooja. This book was released on 2023-08-29. Concepts, Technologies, Challenges, and the Future of Web 3 available in PDF, EPUB and Kindle. Web3 is a term which refers to the third generation of the World Wide Web; it is a decentralized internet architecture that uses blockchain technology, smart contracts, and other decentralized technologies to create a more secure and transparent internet.Concepts, Technologies, Challenges, and the Future of Web 3 is led by researchers with a valuable mix of industry and academic experience. The book delves into the concepts of decentralization, trustlessness, and interoperability and explores the challenges of Web3, including scalability, security, and regulatory compliance. It examines the current and potential future use cases of Web3, such as decentralized finance, supply chain management, identity verification, and decentralized social networks. “The core building blocks of Web3” is not just for researchers, academics, and students in computer science and related fields but also for developers, entrepreneurs, and businesses looking to build applications and services in the Web3 space. It offers a clear understanding of the technical and conceptual frameworks underpinning Web3 and the challenges and opportunities in the decentralized web. Moreover, the book is valuable for policymakers, regulators, and legal professionals interested in understanding the regulatory frameworks and legal implications of Web3. It provides insights into the potential impact of Web3 on governance, regulation, and law, highlighting the need for new policy frameworks to address the challenges and opportunities presented by the decentralized web.
Advances in Blockchain Research and Cryptocurrency Behaviour
Advances in Blockchain Research and Cryptocurrency Behaviour - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Blockchain Research and Cryptocurrency Behaviour write by Carolyn Strong. This book was released on 2024-09-02. Advances in Blockchain Research and Cryptocurrency Behaviour available in PDF, EPUB and Kindle. This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come. Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is fi lled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.
