Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach write by Soumi Dutta. This book was released on . Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach available in PDF, EPUB and Kindle.
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach write by Soumi Dutta. This book was released on 2024-09-25. Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach available in PDF, EPUB and Kindle. In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
Reshaping Marketing Science in Wholesaling and Retailing
Reshaping Marketing Science in Wholesaling and Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Reshaping Marketing Science in Wholesaling and Retailing write by Tarnanidis, Theodore K.. This book was released on 2024-08-21. Reshaping Marketing Science in Wholesaling and Retailing available in PDF, EPUB and Kindle. As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
New Trends in Marketing and Consumer Science
New Trends in Marketing and Consumer Science - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook New Trends in Marketing and Consumer Science write by Tarnanidis, Theodore K.. This book was released on 2024-05-17. New Trends in Marketing and Consumer Science available in PDF, EPUB and Kindle. Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Digital and Social Media Marketing
Digital and Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Social Media Marketing write by Nripendra P. Rana. This book was released on 2019-11-11. Digital and Social Media Marketing available in PDF, EPUB and Kindle. This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
