Advancing Multimodal and Critical Discourse Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advancing Multimodal and Critical Discourse Studies write by Sumin Zhao. This book was released on 2017-09-08. Advancing Multimodal and Critical Discourse Studies available in PDF, EPUB and Kindle. As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
Critical Multimodal Studies of Popular Discourse
Critical Multimodal Studies of Popular Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Critical Multimodal Studies of Popular Discourse write by Emilia Djonov. This book was released on 2013-09-23. Critical Multimodal Studies of Popular Discourse available in PDF, EPUB and Kindle. Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Critical Multimodal Studies of Popular Discourse
Critical Multimodal Studies of Popular Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Critical Multimodal Studies of Popular Discourse write by Emilia Djonov. This book was released on 2013-09-23. Critical Multimodal Studies of Popular Discourse available in PDF, EPUB and Kindle. Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Critical Discourse Studies and Technology
Critical Discourse Studies and Technology - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Critical Discourse Studies and Technology write by Ian Roderick. This book was released on 2016-06-16. Critical Discourse Studies and Technology available in PDF, EPUB and Kindle. Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Critical Discourse Studies and/in Communication
Critical Discourse Studies and/in Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Critical Discourse Studies and/in Communication write by Susana Martínez Guillem. This book was released on 2020-11-25. Critical Discourse Studies and/in Communication available in PDF, EPUB and Kindle. This book argues for an inherent connection between Critical Discourse Studies and Communication Studies. The volume begins with a comprehensive introduction that documents the shift towards Critical Discourse Studies in the study of socio-discursive phenomena, as well as its implications in terms of theories, methodologies, and objects of study within and beyond Communication. The diverse selection of case studies further demonstrates the possibilities located at the intersection of Communication and Critical Discourse Studies, ultimately providing solid ground for a firmer cross-fertilization between the two. The chapters as a whole provide an insightful state of the art of the kinds of research that emerge when we consider the traversing trajectories of Critical Discourse Studies and Communication, advancing our understanding of self-reflexivity, journalism production and social media, discourses of neurodiversity, the environment, autism advocacy, and national memory. They also provide promising emergent venues that speak to the value and the need of interdisciplinary theory building. This book was originally published as a special issue of the journal, Review of Communication.
