Advertising at the Crossroads - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising at the Crossroads write by John Philip Jones. This book was released on 2023-11-26. Advertising at the Crossroads available in PDF, EPUB and Kindle. The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.
Advertising at the Crossroads (RLE Advertising)
Advertising at the Crossroads (RLE Advertising) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising at the Crossroads (RLE Advertising) write by Max A. Geller. This book was released on 2013-06-26. Advertising at the Crossroads (RLE Advertising) available in PDF, EPUB and Kindle. Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Advertising at the Crossroads (RLE Advertising)
Advertising at the Crossroads (RLE Advertising) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising at the Crossroads (RLE Advertising) write by Max A. Geller. This book was released on 2013-06-26. Advertising at the Crossroads (RLE Advertising) available in PDF, EPUB and Kindle. Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Advertising at the Crossroads
Advertising at the Crossroads - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising at the Crossroads write by Max A. Geller. This book was released on 2013-08. Advertising at the Crossroads available in PDF, EPUB and Kindle.
Flower of Capitalism
Flower of Capitalism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Flower of Capitalism write by Olga Fedorenko. This book was released on 2022-07-31. Flower of Capitalism available in PDF, EPUB and Kindle. An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
