Advertising Disability - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising Disability write by Ella Houston. This book was released on 2024-06-03. Advertising Disability available in PDF, EPUB and Kindle. Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
Advertising Disability
Advertising Disability - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising Disability write by Ella Houston. This book was released on 2024. Advertising Disability available in PDF, EPUB and Kindle. "Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements, and "pro-diversity" brand campaigns. Textual analyses of advertisements from the eighteenth-century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty "ideals", inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments, and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies, who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly"--
Three Articles on Disabled People in Advertisements
Three Articles on Disabled People in Advertisements - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Three Articles on Disabled People in Advertisements write by Joseph R. Levy. This book was released on 1989. Three Articles on Disabled People in Advertisements available in PDF, EPUB and Kindle.
Marketing to Consumers with Disabilities
Marketing to Consumers with Disabilities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing to Consumers with Disabilities write by Joel Reedy. This book was released on 1993. Marketing to Consumers with Disabilities available in PDF, EPUB and Kindle.
Are Disability Images in Advertising Becoming Bold and Daring ?
Are Disability Images in Advertising Becoming Bold and Daring ? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Are Disability Images in Advertising Becoming Bold and Daring ? write by Beth A. Haller. This book was released on 2002. Are Disability Images in Advertising Becoming Bold and Daring ? available in PDF, EPUB and Kindle. Advertisements featuring people with disabilities have become more prevalent in the United States and Great Britain in the last decade. Although these images do not dominate advertising in these countries, they are there and becoming more visible in print and on television.
