Advertising to Children on TV - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising to Children on TV write by Barrie Gunter. This book was released on 2004-09-22. Advertising to Children on TV available in PDF, EPUB and Kindle. Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Advertising to Children
Advertising to Children - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising to Children write by M. Carole Macklin. This book was released on 1999-07-16. Advertising to Children available in PDF, EPUB and Kindle. Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Advertising to Children
Advertising to Children - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising to Children write by M. Blades. This book was released on 2014-08-29. Advertising to Children available in PDF, EPUB and Kindle. This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Research on the Effects of Television Advertising on Children
Research on the Effects of Television Advertising on Children - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research on the Effects of Television Advertising on Children write by . This book was released on 1977. Research on the Effects of Television Advertising on Children available in PDF, EPUB and Kindle.
Out of the Garden
Out of the Garden - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Out of the Garden write by Stephen Kline. This book was released on 1993. Out of the Garden available in PDF, EPUB and Kindle. This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
