Agricultural Marketing and Consumer Behavior in a Changing World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Agricultural Marketing and Consumer Behavior in a Changing World write by Berend Wierenga. This book was released on 2012-12-06. Agricultural Marketing and Consumer Behavior in a Changing World available in PDF, EPUB and Kindle. As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Innovation in agri-food systems
Innovation in agri-food systems - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovation in agri-food systems write by W.M.F. Jongen. This book was released on 2023-09-04. Innovation in agri-food systems available in PDF, EPUB and Kindle. This is a fully rewritten and extended version of the successful first edition of a textbook which focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects such as processing, logistics and information technology, and presents an integrated view of how new food product development is to be situated in a chain-oriented approach. Attention is also paid to the impact of changes in the environment of the agri-food system on food innovation, such as the changing consumer, the growing concern about food safety and new insights in human nutrition. Topics covered include changing markets, consumer perception of product quality, quality function deployment, the use of new and improved technology in food production, logistics and information technology, the role of regulation and legislation, quality management and control systems such as HACCP and TQM. The chapters of the first edition have been updated and extended. New chapters have been added, on consumer behaviour, corporate strategy, food safety and nutritional aspects of food innovation. Researchers and professionals in the food industry as well as students of food science, food technology and management will find this publication provides valuable information on the latest developments in the product innovation by agri-food systems.
The Agricultural Marketing System
The Agricultural Marketing System - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Agricultural Marketing System write by V. James Rhodes. This book was released on 1987-01-15. The Agricultural Marketing System available in PDF, EPUB and Kindle. A new edition of a popular text, updated to reflect recent changes in the international markets, the changes wrought by the deregulation of transporation in the U.S., and the newly allowed trading of agricultural options on the commodity exchanges. At the macro level, this book provides a comprehensive description of the competitive marketing environments faced by farmers, assemblers, processors, wholesalers, food retailers, and food service firms. At the micro level, this Third Edition maintains the business marketing approach to marketing firm problems that was so innovative in the first edition. Chapter order and general subject matter are still similar to the well-received second edition, where chapters are organized under the headings of Marketing, Market Competition, and Consumer Markets; The Marketing System; and Public Policy Issues in Marketing-Procurement.
Consumer Oriented Agricultural Marketing
Consumer Oriented Agricultural Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Oriented Agricultural Marketing write by Ruchira Shukla. This book was released on 2017. Consumer Oriented Agricultural Marketing available in PDF, EPUB and Kindle.
The Crisis of Food Brands
The Crisis of Food Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Crisis of Food Brands write by Martin K. Hingley. This book was released on 2016-03-16. The Crisis of Food Brands available in PDF, EPUB and Kindle. Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
