Alinear para ganar - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Alinear para ganar write by Cees B.M. Van Riel. This book was released on 2012-04. Alinear para ganar available in PDF, EPUB and Kindle. La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Cambio social y Relaciones Públicas
Cambio social y Relaciones Públicas - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cambio social y Relaciones Públicas write by Kathy Matilla. This book was released on 2015-07-31. Cambio social y Relaciones Públicas available in PDF, EPUB and Kindle.
Somos estrategas
Somos estrategas - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Somos estrategas write by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.). This book was released on 2015-10-15. Somos estrategas available in PDF, EPUB and Kindle.
The Routledge Handbook of Positive Communication
The Routledge Handbook of Positive Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Handbook of Positive Communication write by José Antonio Muñiz Velázquez. This book was released on 2019-01-15. The Routledge Handbook of Positive Communication available in PDF, EPUB and Kindle. The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
Corporate reputation
Corporate reputation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate reputation write by Ángel Alloza. This book was released on 2013-06. Corporate reputation available in PDF, EPUB and Kindle. Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
