Anglicisms in German - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Anglicisms in German write by Alexander Onysko. This book was released on 2007. Anglicisms in German available in PDF, EPUB and Kindle. Offers a detailed account of the influence of English in German based on a large scale corpus analysis of the newsmagazine "Der Spiegel". This book presents a study that is structured into three parts, each of which deals with fundamental questions and as of yet unsolved and disputed issues in the domain of anglicism research and language contact.
The importance and influence of anglicisms in german language and audio-visual advertising
The importance and influence of anglicisms in german language and audio-visual advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The importance and influence of anglicisms in german language and audio-visual advertising write by Claudia Stehr. This book was released on 2007-05-13. The importance and influence of anglicisms in german language and audio-visual advertising available in PDF, EPUB and Kindle. Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, Technical University of Braunschweig (Englisches Seminar), course: Language in Advertisment, language: English, abstract: Language is not stable, it is a communication system used by human beings. As people and the environment they live in change and develop, it is natural for language to change and to get influenced, as well. The amount of English words in the German language increased highly since 1945 and especially since advertising plays an important role in our society. After the second World War the connection between Germany and the Western world got stronger and more intensive than it had been before. Especially the areas media, literature, music and theatre, but also politics, sports and economy have very high influences on the growing use of English words in German language. The German Academy of Language in Berlin says that no more than five per cent lexical amount of anglicisms are existing in the German language. That, indeed, is not much, but this does not propose anything about how often these words are used in the every-day language. There are no concrete guidelines or laws about the usage of Anglicisms, and advertising agencies tend to plead that they only orientate on those English words which are already used by Germans. This has to be doubted thinking that the words mail express logistics finance, Stimulating Facial Freshener, or Concentrated Line Smoother are not always understood directly nor by many Germans. But the understanding of Anglicisms will not be the subject of this paper. In my research paper I want to point out which influence the English language has on the language of advertising and how anglicisms are seen in our society. I refer to the audio-visual media (TV-advertisement) and try to conclude about the importance and influence of Anglicisms in general. In this paper the term Anglicism stands for English and American borrowings, as well. To supply evidence for my thesis I give and analyse a few examples of advertising spots from the German channel ARD, and I also present my results of a questionnaire about “Anglicisms in the German language” which was filled in by 60 Germans. At the beginning I want to go into the terms “anglicism”, “language of advertising” and I point out the most important reasons for the usage of Anglicisms, to give the reader a clear view in which way these terms have to be looked at and dealt with in this paper.
Anglicisms in the German language - in spite of linguistic purism?
Anglicisms in the German language - in spite of linguistic purism? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Anglicisms in the German language - in spite of linguistic purism? write by Nina Jeanette Hofferberth. This book was released on 2013-07-01. Anglicisms in the German language - in spite of linguistic purism? available in PDF, EPUB and Kindle. Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Frankfurt (Main) (Institut für England- und Amerikastudien), language: English, abstract: Hatte ich vorsichtshalber den Times-Artikel über die ‘German linguistic submissivness’, unsere bekannte sprachliche Unterwürfigkeit, überflogen, muß ich die Travel-Service-Hostess hinter dem Counter ziemlich perplex angestarrt haben, als sie loslegte: „Jetten sie single or double, IT, Comfort oder Business Class? Carrier? In London Bed & Breakfast oder Full Service, Fly-And-Drive-Arrangement, Rent-a-car oder nur Transfer vom Airport zur City-Lodge? (Pollmeier 1994, in Spitzmüller 2005: 117). Most linguist are consistent with the fact that German linguistic purism came to an end with the abolition of the ‘Allgemeiner Deutscher Sprachverein (ADSV)’ in 1940 (Pfalzgraf 2006: 9). Since the late 1990s, however, the debate about foreign words in German has become more intense. A number of politicians from all parties have recently criticezed the overuse of Anglicisms. Furthermore, there have been demands for a law to protect the German language - as France did in 1975. Nationally supported associations as well as private organizations and internet homepages combat the so-called ‘flood’ of Anglicisms in German. In 1899, Hermann Dunger wrote an article on Wider die Engländerei in der deutschen Sprache , but the opposition to the English influence has existed since the 17th century.
Anglicisms in German Advertising Slogans
Anglicisms in German Advertising Slogans - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Anglicisms in German Advertising Slogans write by Anna Theresa Wendel. This book was released on 2014-08-26. Anglicisms in German Advertising Slogans available in PDF, EPUB and Kindle. Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Trier, language: English, abstract: For quite some time, advertising is a gateway for anglicisms into the German language. The VDS (Verein Deutscher Sprache/ Association of German Language) also shares this opinion. They say that the main transmitters for anglicisms in Germany are the mass media and the advertising and entertaining industry. Although anglicisms belong to the most explored aspects of advertising language, there haven’t been many empirical studies yet. Their proportion in a temporal comparative and in connection with various product groups is rarely studied in the German-speaking area. Especially the researches of Dagmar Schütte and the database slogans.de offer a basis to investigate these questions. In this paper, it will be mainly referred to slogans since they appear in every kind of media and because they are the main representatives of the trends in the advertising language. First the evaluation of Schütte (1996), which reaches until 1991, should be checked. Then it should be examined whether the increase of English slogans continues onwards in the 1990s and the 2000s. Furthermore the sectoral distribution of English slogans will be analyzed. In order to provide a prospect to the future, this work will also contain a chapter about the new language trend in German advertising. Schütte defines an anglicism as a linguistic sign, consisting wholly or partly of English morphemes, regardless of whether it is connected to a common meaning in the English language usage or not. In the following, this definition is adopted, what means that the term anglicism is generally an English coined word or expression.
Anglicisms in German
Anglicisms in German - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Anglicisms in German write by Antje Holtmann. This book was released on 2013-04-08. Anglicisms in German available in PDF, EPUB and Kindle. Studienarbeit aus dem Jahr 2012 im Fachbereich Anglistik - Linguistik, Note: 1,7, Ernst-Moritz-Arndt-Universität Greifswald (Anglistik), Veranstaltung: Lexicology, Sprache: Deutsch, Abstract: [...] Language contact, however, is a normal phenomenon and "as a historical fact has been acknowledged since antiquity, but not, however, as a phenomenon worthy of study [ ... ] But only in the last decades of the nineteenth century did questions of language contact become an area of scientific interest (Oksaar 1996; If.)" (Svetlana, 20). Most of the older studies focus on the synchronic aspects whereas newer studies also take a diachronic view into consideration (cf. Burmasova, 10). Furthermore, morphological and orthographic aspects play a role in addition of the frequency of use (cf. Burmasova, 11). Nowadays, there are a lot of critical voices which reject the use of anglicisms because they fear a loss of German language heritage. There are even some initiatives providing equivalents for every English word. The Verein deutscher Sprache (Association of the German Language), for instance, emphasizes the importance of German equivalents Thus, the question is whether it is possible to find equivalents for every anglicisms and if those equivalents are suitable. Moreover, the question arises if anglicisms are on the rise to an extend where they may threaten the German language. In this term paper, I want to take a closer look on the use of anglicisms in the press in order to find an answer to these questions. In the course of this, I want to refer to studies by NICOLE PLUMER, ALEXANDRA ZURN and CHRISTIANE GOTZELER. I also want to provide some samples from Stern and Bild and present my own results. Before that, a definition of the term anglicism will be given. Moreover, I want to take historical developments into consideration, including German reactions to certain changes. After that, a classification of anglicisms will be provided in order to become aware of the different types. Furthermore, I want to present some linguistic changes connected to anglicisms. Lastly, I want to provide some considerations concerning the language of the press and present my own little study in this field before I come to my conclusion.
