Application of Neural Technology to Neuro-Management and Neuro-Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Application of Neural Technology to Neuro-Management and Neuro-Marketing write by Ioan Opris. This book was released on 2020-04-03. Application of Neural Technology to Neuro-Management and Neuro-Marketing available in PDF, EPUB and Kindle.
Neuromarketing in Business
Neuromarketing in Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Neuromarketing in Business write by Benny B. Briesemeister. This book was released on 2022-01-03. Neuromarketing in Business available in PDF, EPUB and Kindle. This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Applications of Neuromarketing in the Metaverse
Applications of Neuromarketing in the Metaverse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Applications of Neuromarketing in the Metaverse write by Gupta, Monika. This book was released on 2023-05-22. Applications of Neuromarketing in the Metaverse available in PDF, EPUB and Kindle. The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Neuromanagement and Neuromarketing
Neuromanagement and Neuromarketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Neuromanagement and Neuromarketing write by Vincenzo Russo. This book was released on 2022-10-18. Neuromanagement and Neuromarketing available in PDF, EPUB and Kindle.
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing write by Giovanni Vecchiato. This book was released on 2013-05-13. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing available in PDF, EPUB and Kindle. In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin response and heart rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the presented stimuli. In particular, this book shows the central role of statistical analysis in recovering significant information on the scalp and cortical areas involved, along with variations of activity in the autonomous nervous system. From an economic and marketing perspective, the aim of this work is to promote a better understanding of how mass consumer advertising of (established) brands affects brain systems. From a neuroscience perspective, the broader goal is to provide a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory, and the neural correlates of choice and decision-making. => Please download the extra material for this book http://extras.springer.com
