Baijiu - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Baijiu write by Derek Sandhaus. This book was released on 2015-11. Baijiu available in PDF, EPUB and Kindle. Drawing on interviews with baijiu aficionados, distillers and key players in the alcoholic beverage industry, Sandhaus introduces the history and development of alcohol in China - the birthplace of grain-based alcohol. Distillation and production processes, the landscape of the industry today, and a page-by-page guide to the major varieties, distilleries and brands all feature in Baijiu- The Essential Guide to Chinese Spirits.
Drunk in China
Drunk in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Drunk in China write by Derek Sandhaus. This book was released on 2019-11. Drunk in China available in PDF, EPUB and Kindle. 2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world's leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China's most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus's journey of discovery into the world's oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation's borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.
Drunk in China
Drunk in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Drunk in China write by Derek Sandhaus. This book was released on 2019-11-01. Drunk in China available in PDF, EPUB and Kindle. 2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world’s leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China’s most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus’s journey of discovery into the world’s oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation’s borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.
Tales of Old Hong Kong
Tales of Old Hong Kong - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tales of Old Hong Kong write by Derek Sandhaus. This book was released on 2012. Tales of Old Hong Kong available in PDF, EPUB and Kindle. Pirates, plagues, pistols and poisons; with adventure of all varieties, the third instalment of the popular 'Tales' series is a rollicking journey into colonial Hong Kong. A collection of historical odds and ends - stories, quotations, cartoons, postcards and drawings - recount in thrilling detail how a 'barren rock' seemingly destined to fail rose to become one of the richest trading outposts in Asia.
Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China
Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China write by Melanie Bobik. This book was released on 2014-04-24. Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China available in PDF, EPUB and Kindle. China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
