Basics Advertising 02: Art Direction - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basics Advertising 02: Art Direction write by Nik Mahon. This book was released on 2017-11-02. Basics Advertising 02: Art Direction available in PDF, EPUB and Kindle. Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023) write by Yusup Sigit Martyastiadi. This book was released on 2023-12-03. Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023) available in PDF, EPUB and Kindle. This is an open access book. The existence of digital virtuality in the midst of an information society has become an integral component of the human existential condition. New spaces for exploring the engagement of design and its impact on humans in digital virtuality continue to grow exponentially. Innovation in Media and Visual Design (IMDES 2023) welcomes thoughts and works of academics, researchers and practitioners related to virtuality, design, technology, mass media and people from various perspectives, disciplines and fields of knowledge.
The Advertising Concept Book
The Advertising Concept Book - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Advertising Concept Book write by Pete Barry. This book was released on 2012. The Advertising Concept Book available in PDF, EPUB and Kindle. Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
The Art Direction Handbook for Film
The Art Direction Handbook for Film - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art Direction Handbook for Film write by Michael Rizzo. This book was released on 2013-07-18. The Art Direction Handbook for Film available in PDF, EPUB and Kindle. Whether you'd like to be an art director or already are one, this book contains valuable solutions that will help you get ahead. This comprehensive, thorough professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, constructing scenery, and surviving production. You will not only learn how to do the job, but how to succeed and secure future jobs. Rounding out the text is an extensive collection of useful forms and checklists, along with interviews with prominent art directors, relevant real-life anecdotes, and blueprints, sketches, photographs, and stills from Hollywood sets.
Art Direction Explained, At Last!
Art Direction Explained, At Last! - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Art Direction Explained, At Last! write by Steven Heller. This book was released on 2009-09-16. Art Direction Explained, At Last! available in PDF, EPUB and Kindle. This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
