Basics Fashion Management 01 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basics Fashion Management 01 write by Virginia Grose. This book was released on 2011-12-01. Basics Fashion Management 01 available in PDF, EPUB and Kindle. Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Basics Fashion Management 02: Fashion Promotion
Basics Fashion Management 02: Fashion Promotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basics Fashion Management 02: Fashion Promotion write by Gwyneth Moore. This book was released on 2012-11-01. Basics Fashion Management 02: Fashion Promotion available in PDF, EPUB and Kindle. Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Fashion Buying
Fashion Buying - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Buying write by David Shaw. This book was released on 2017-01-12. Fashion Buying available in PDF, EPUB and Kindle. Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
A Practical Guide to the Fashion Industry
A Practical Guide to the Fashion Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Practical Guide to the Fashion Industry write by Virginia Grose. This book was released on 2021-01-28. A Practical Guide to the Fashion Industry available in PDF, EPUB and Kindle. Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Basics Fashion Management 01
Basics Fashion Management 01 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basics Fashion Management 01 write by Virginia Grose. This book was released on 2011-12-01. Basics Fashion Management 01 available in PDF, EPUB and Kindle. Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
