Beeronomics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Beeronomics write by Johan Swinnen. This book was released on 2017-09-01. Beeronomics available in PDF, EPUB and Kindle. From prompting a transition from hunter-gatherer to an agrarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. Beeronomics: How Beer Explains the World tells these stories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market. At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-- one multinational AB InBev, claims 46% of all beer profits-- but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
Beeronomics
Beeronomics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Beeronomics write by Johan F. M. Swinnen. This book was released on 2017. Beeronomics available in PDF, EPUB and Kindle. Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought, and how its strategic taxation and regulation helped shape the world.
The Economics of Beer
The Economics of Beer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Economics of Beer write by Johan F. M. Swinnen. This book was released on 2011-10-27. The Economics of Beer available in PDF, EPUB and Kindle. Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.
Economic Perspectives on Craft Beer
Economic Perspectives on Craft Beer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Economic Perspectives on Craft Beer write by Christian Garavaglia. This book was released on 2017-12-19. Economic Perspectives on Craft Beer available in PDF, EPUB and Kindle. This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Can Legal Weed Win?
Can Legal Weed Win? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Can Legal Weed Win? write by Robin Goldstein. This book was released on 2022-06-14. Can Legal Weed Win? available in PDF, EPUB and Kindle. We call it weed -- Legal vs. illegal : a market battle -- Prices get high -- We ask our data : where's the cheapest legal weed? -- California dreamin' -- Sabrina's story -- Legal weed in 2025 -- How to survive legalization -- Conclusion : five pipe dreams about legal weed.
