Behavioral Economics and Public Health - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Behavioral Economics and Public Health write by Christina A. Roberto. This book was released on 2016. Behavioral Economics and Public Health available in PDF, EPUB and Kindle. Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
Is Behavioral Economics Doomed?
Is Behavioral Economics Doomed? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Is Behavioral Economics Doomed? write by David K. Levine. This book was released on 2012. Is Behavioral Economics Doomed? available in PDF, EPUB and Kindle. In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemporary economics both inside and outside the laboratory, and asks whether popular behavioral theories of psychological biases are solutions to the failures. The book not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.
Behavioral Economics
Behavioral Economics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Behavioral Economics write by Floris Heukelom. This book was released on 2014-02-17. Behavioral Economics available in PDF, EPUB and Kindle. This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s–70s, to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations.
Behavioral Economics For Dummies
Behavioral Economics For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Behavioral Economics For Dummies write by Morris Altman. This book was released on 2012-02-28. Behavioral Economics For Dummies available in PDF, EPUB and Kindle. A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.
Behavioral Economics
Behavioral Economics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Behavioral Economics write by Philip J. Corr. This book was released on 2018. Behavioral Economics available in PDF, EPUB and Kindle. What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion
