Best Practices in Global Wine Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Best Practices in Global Wine Tourism write by Liz Thach. This book was released on 2015-02-09. Best Practices in Global Wine Tourism available in PDF, EPUB and Kindle. Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.
Global Wine Tourism
Global Wine Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Wine Tourism write by Jack Carlsen. This book was released on 2007. Global Wine Tourism available in PDF, EPUB and Kindle. Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Building a Wine Tourism Destination in Ningxia China
Building a Wine Tourism Destination in Ningxia China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building a Wine Tourism Destination in Ningxia China write by Liz Thach Mw. This book was released on 2017-01-10. Building a Wine Tourism Destination in Ningxia China available in PDF, EPUB and Kindle. Twenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France.
Food and Wine Tourism, 2nd Edition
Food and Wine Tourism, 2nd Edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Food and Wine Tourism, 2nd Edition write by Erica Croce. This book was released on 2017-04-13. Food and Wine Tourism, 2nd Edition available in PDF, EPUB and Kindle. This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
Wine Tourism and Sustainability
Wine Tourism and Sustainability - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Tourism and Sustainability write by Javier Martínez-Falcó. This book was released on 2024-02-05. Wine Tourism and Sustainability available in PDF, EPUB and Kindle. Climate change has put the survival and viability of wine-growing regions at risk. Whereas the implementation of sustainable approaches was once seen as a source of competitive advantage, it is now critical to the survival of the industry. Wine tourism should therefore aim to minimize possible cultural and environmental damage while improving the economic and social well-being of the wine-growing region. Contributing to the targets of SDG 8, specifically target 8.9: ‘By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products,’ this book argues that wine tourism can be considered as a catalyst for the environmental sustainability of wineries. Chapters highlight the economic, socioeconomic, environmental, socio-cultural impact of wine tourism around the world, before concluding with a look to the future trends and challenges. It features best practices from around the world that wineries and wine tourism companies can incorporate into their core business functions to make their operations more sustainable and also showcases how wineries have designed their tourism offerings to meet sustainable tourism development objectives
