Biography of an Idea - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Biography of an Idea write by Edward L. Bernays. This book was released on 2015-04-07. Biography of an Idea available in PDF, EPUB and Kindle. The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
The Biography of "the Idea of Literature"
The Biography of "the Idea of Literature" - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Biography of "the Idea of Literature" write by Adrian Marino. This book was released on 1996-01-01. The Biography of "the Idea of Literature" available in PDF, EPUB and Kindle. A comprehensive examination of the meaning, history, and evolution of the basic notion of "literature" from antiquity to the seventeenth century.
Zero
Zero - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Zero write by Charles Seife. This book was released on 2019-11-28. Zero available in PDF, EPUB and Kindle. A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.
Light Bulb
Light Bulb - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Light Bulb write by Kathleen Weidner Zoehfeld. This book was released on 2021-08-03. Light Bulb available in PDF, EPUB and Kindle. EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.
Biography of an Idea
Biography of an Idea - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Biography of an Idea write by Edward L. Bernays. This book was released on 1965. Biography of an Idea available in PDF, EPUB and Kindle.
