Branded Content and Entertainment in Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branded Content and Entertainment in Advertising write by María Rodríguez-Rabadán Benito. This book was released on 2023-06-23. Branded Content and Entertainment in Advertising available in PDF, EPUB and Kindle. In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Branded Content and Entertainment in Advertising
Branded Content and Entertainment in Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branded Content and Entertainment in Advertising write by María Rodríguez-Rabadán Benito. This book was released on 2023. Branded Content and Entertainment in Advertising available in PDF, EPUB and Kindle. "In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the mastery of entertainment by brands. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in the successful execution, as well as the effects it has on consumers and audiences. This insightful book will be valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting"--
Branded Content
Branded Content - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branded Content write by Jonathan Hardy. This book was released on 2021-08-26. Branded Content available in PDF, EPUB and Kindle. This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
Branded Entertainment in Korea
Branded Entertainment in Korea - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branded Entertainment in Korea write by Hyunsun Yoon. This book was released on 2020-11-29. Branded Entertainment in Korea available in PDF, EPUB and Kindle. Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.
Branded Entertainment
Branded Entertainment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branded Entertainment write by Jean-Marc Lehu. This book was released on 2007-03-03. Branded Entertainment available in PDF, EPUB and Kindle. Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
