Branding Bhakti - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding Bhakti write by Nicole Karapanagiotis. This book was released on 2021-04-06. Branding Bhakti available in PDF, EPUB and Kindle. How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
The Value of Design in Retail and Branding
The Value of Design in Retail and Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Value of Design in Retail and Branding write by Katelijn Quartier. This book was released on 2021-06-10. The Value of Design in Retail and Branding available in PDF, EPUB and Kindle. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Vishnu Bhakti
Vishnu Bhakti - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Vishnu Bhakti write by Christian Literature Society for India. This book was released on 1902. Vishnu Bhakti available in PDF, EPUB and Kindle.
Hare Krishna in the Twenty-First Century
Hare Krishna in the Twenty-First Century - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hare Krishna in the Twenty-First Century write by Angela R. Burt. This book was released on 2023-09-30. Hare Krishna in the Twenty-First Century available in PDF, EPUB and Kindle.
Bringing Krishna Back to India
Bringing Krishna Back to India - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Bringing Krishna Back to India write by Claire C. Robison. This book was released on 2024. Bringing Krishna Back to India available in PDF, EPUB and Kindle. Bringing Krishna Back to India examines the place of the International Society for Krishna Consciousness (ISKCON), in Mumbai, India's business and entertainment capital, where ISKCON draws Indians from diverse regional and religious backgrounds and devotees adopt a conservative religious identity amidst a neoliberal urban context. By inhabiting a Hindu revivalist role, ISKCON educates Hindus and Jains into a new vision of their own traditions and promotes greater religiosity in Indian public life. This contradicts notions that societies are moving towards secularism and highlights how new religious identities are fashioned amidst industrialized urban spaces, such as college campuses, corporate wellness retreats, and Bollywood celebrity events.
