Branding in Higher Ed - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding in Higher Ed write by Jason W. Lee. This book was released on 2021. Branding in Higher Ed available in PDF, EPUB and Kindle. "Brand management is of great importance in the ever-changing landscape of higher education as institutional branding considerations aimed at differentiating and reinforcing and cultivating a specific brand identity seeks to address brand cultivation barriers. How universities craft and disseminate the institutional messages, fused with the capability to capitalize on branding opportunities and counter challenges, can dynamically impact public perception. In today's higher education landscape, brand perception serves as an instrumental role in the reputational and financial robustness-and ultimately, the long-standing success of higher education institutions"--
Competition in Higher Education Branding and Marketing
Competition in Higher Education Branding and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Competition in Higher Education Branding and Marketing write by Antigoni Papadimitriou. This book was released on 2017-10-06. Competition in Higher Education Branding and Marketing available in PDF, EPUB and Kindle. This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
How to Market a University
How to Market a University - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Market a University write by Teresa Flannery. This book was released on 2021-01-12. How to Market a University available in PDF, EPUB and Kindle. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Strategic Brand Management in Higher Education
Strategic Brand Management in Higher Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management in Higher Education write by Bang Nguyen. This book was released on 2019-02-13. Strategic Brand Management in Higher Education available in PDF, EPUB and Kindle. University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.
Improving University Reputation Through Academic Digital Branding
Improving University Reputation Through Academic Digital Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Improving University Reputation Through Academic Digital Branding write by Del Pino, Ariana Daniela. This book was released on 2020-11-06. Improving University Reputation Through Academic Digital Branding available in PDF, EPUB and Kindle. As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
