Branding the Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding the Man write by Bertrand Pellegrin. This book was released on 2010-02-16. Branding the Man available in PDF, EPUB and Kindle. Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Branded Male
Branded Male - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branded Male write by Mark Tungate. This book was released on 2008. Branded Male available in PDF, EPUB and Kindle. The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Primalbranding
Primalbranding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Primalbranding write by Patrick Hanlon. This book was released on 2006-01-24. Primalbranding available in PDF, EPUB and Kindle. The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Confessions of an Advertising Man
Confessions of an Advertising Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Confessions of an Advertising Man write by David Ogilvy. This book was released on 2011. Confessions of an Advertising Man available in PDF, EPUB and Kindle. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
The Seventh Man
The Seventh Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Seventh Man write by Max Brand. This book was released on 2012-01-01. The Seventh Man available in PDF, EPUB and Kindle. Renowned Western writer Max Brand does it again in the eminently enjoyable novel The Seventh Man. Packed with enough action and romance to please even the most die-hard fans of the genre, the novel also addresses a wide range of important themes with insight and sensitivity. This classic's appeal extends far beyond the core audience for Westerns -- give it to a yet-to-be-won-over friend or loved one, and soon they'll be clamoring for more.
