Branding the Middle East - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding the Middle East write by Steffen Wippel. This book was released on 2023-10-02. Branding the Middle East available in PDF, EPUB and Kindle.
Eccentric Marketing
Eccentric Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Eccentric Marketing write by Said Baaghil. This book was released on 2007-12. Eccentric Marketing available in PDF, EPUB and Kindle. In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Place Branding in a Globalizing Middle East
Place Branding in a Globalizing Middle East - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Place Branding in a Globalizing Middle East write by Turki Mohammed Shoaib. This book was released on 2017. Place Branding in a Globalizing Middle East available in PDF, EPUB and Kindle.
The Power of Belonging
The Power of Belonging - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Power of Belonging write by Said Aghil Baaghil. This book was released on 2013-04-04. The Power of Belonging available in PDF, EPUB and Kindle. The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghils advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who dont think about their brands from the beginning, says Baaghil, are still building a brand perceptiontheyre just building an unplanned, wild brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghils ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region. For the past twenty years of my life I have striven to excel in a field I passionately lovemarketing. From my days at the University of Maine pursuing my marketing degree until today my life has been marketing. My early experience in the profession dates back to 1990, when I joined a reputable company, Edison Brothers, based out of St Louis, Missouri. Now I have risen from an employee to a self-employed entrepreneur who has created numerous companies for himself and others. My experience speaks for itselfthrough my marketing work, the books Ive authored, and my consultancies.
Tribal Modern
Tribal Modern - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tribal Modern write by Miriam Cooke. This book was released on 2014-01-21. Tribal Modern available in PDF, EPUB and Kindle. "Tribal Modern analyzes what is most distinctive about Arab Gulf culture over the past 15 years and how this culture shapes distinctive national identities. It highlights the tribal as the decisive element in modern Arab Gulf culture and identity. The question incredulous outsiders ask is: how could fishermen, pearl divers and pastoral nomads catch up with the rest of the modernized world? Observers remain skeptical about the apparent clash between the modern and the backward tribal. But in these newly rich desert societies different meanings attach to the tribal generally coded non-modern. Tribes here are not primitive; they are the instruments and symbols of identity for hypermodern Gulf societies. Nationals make claims based on a newly imagined tribal identity that entitles them alone to the rights and privileges of modern citizenship. Tribal Modern explores the interweaving of the tribal and the modern into a national brand. Structural, performative and cognitive, the brand is being built into heritage and fantasy architecture; it is performed in neo-tribal sports, dress codes and language, especially neo-Bedouin poetry contests. The tribal signals a new aristocratic identity in the anonymity of 21st century globalization. The tribal in the Arab Gulf states is a fundamental and constitutive part of the modern. The tribal modern shapes a national brand to project political power abroad and prestige at home. Most studies of these new, mega-rich countries come from the social sciences. Tribal Modern looks at cultural indices of local self-assertion. It provides a cultural analysis of Gulf Arab social formation that examines the intersection of race, class and gender"--Provided by publisher.
