Branding the Nation, the Place, the Product - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding the Nation, the Place, the Product write by Ulrich Ermann. This book was released on 2017-11-22. Branding the Nation, the Place, the Product available in PDF, EPUB and Kindle. Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.
Branding the Nation, the Place, the Product
Branding the Nation, the Place, the Product - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding the Nation, the Place, the Product write by Ulrich Ermann. This book was released on 2018. Branding the Nation, the Place, the Product available in PDF, EPUB and Kindle. This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. It focuses on rethinking branding as a process that works through the assemblage and blurring of a multiplicity of scales, and through a variety of 'objects' that are differently communicated, intertwined and commodified through branding. This innovative book will be of interest to geography, sociology, cultural studies and business studies.
Branding the Nation, the Place, the Product
Branding the Nation, the Place, the Product - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding the Nation, the Place, the Product write by Ulrich Ermann. This book was released on 2017-11-22. Branding the Nation, the Place, the Product available in PDF, EPUB and Kindle. Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.
Nation Branding
Nation Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Nation Branding write by Keith Dinnie. This book was released on 2015-08-27. Nation Branding available in PDF, EPUB and Kindle. Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Handbook of Research on Future Policies and Strategies for Nation Branding
Handbook of Research on Future Policies and Strategies for Nation Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Future Policies and Strategies for Nation Branding write by Pistikou, Victoria. This book was released on 2021-06-18. Handbook of Research on Future Policies and Strategies for Nation Branding available in PDF, EPUB and Kindle. By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
