Sport Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Brands write by Patrick Bouchet. This book was released on 2013. Sport Brands available in PDF, EPUB and Kindle. Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
USITC Publication
USITC Publication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook USITC Publication write by . This book was released on 1981. USITC Publication available in PDF, EPUB and Kindle.
Making Trousers for Men & Women
Making Trousers for Men & Women - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Trousers for Men & Women write by David Page Coffin. This book was released on 2011-01-04. Making Trousers for Men & Women available in PDF, EPUB and Kindle. Comfortable, flattering pants can be challenging to make - but they're wonderful to wear. In this book, David Coffin provides his inventive, sure-fire methods for getting it right. With his characteristic precision and straight talk - and with the help of photographs, drawings, and exclusive access to a series of online video sequences - Coffin teaches the reader how to get great results, whether making a showcase garment or just whipping out an everyday pair. For more information and book-related extras, visit http://makingtrouserswithdpc.blogspot.com/, David Coffin's blog all about making trousers and specifically designed for the readers of this book.
The Colours of Our Memories
The Colours of Our Memories - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Colours of Our Memories write by Michel Pastoureau. This book was released on 2020-09-08. The Colours of Our Memories available in PDF, EPUB and Kindle. What remains of the colours of our childhood? What are our memories of a blue rabbit, a red dress, a yellow bike – and were they really those colours? What colours do we associate with our student years, our first loves, our adult lives? How does colour leave its mark on memory? In an attempt to answer these and other questions, Michel Pastoureau presents us with a journal about colours that covers half a century. Drawing on personal recollections, he retraces the recent history of colours through an exploration of fashion and clothing, everyday objects and practices, emblems and flags, sport, literature, museums and art. This text – playful, poetic, nostalgic – records the life of both the author and his contemporaries. We live in a world increasingly bursting with colour, in which colour remains a focus for memory, a source of delight and, most of all, an invitation to dream.
Wearing the trousers
Wearing the trousers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wearing the trousers write by Mireille Tembouret. This book was released on 2021-05-01. Wearing the trousers available in PDF, EPUB and Kindle. History, function, codes and characteristics of breeches and trousers. The second volume of our ""Grammar of Western clothing” series. We continue with the rules, codes and characteristics of clothing from the past and the present. Historically linked to the men’s fashion wardrobe, breeches and trousers have, more recently, seduced and become a part of women’s fashion as well. They originally wore them for sport activities but also when they replaced men at their jobs during wartime. Women adopted trousers as a key part of their wardrobe for their practicality and representation of women’s social evolution and even their independence. Breeches, pants for leisure wear and tailored trouser shapes, functions and details followed this direction, establishing a timeless wardrobe and defining a rich language that is often forgotten today. In this second book, breeches and trousers deliver their secrets to illustrate this social evolution since today, both men AND women are... Wearing the trousers! ABOUT THE AUTHOR Originally a passionate collector of old fabrics and clothing, Mireille Tembouret today oversees the enormous “Vestiaire” (wardrobe), a mix of civilian and religious garments from many eras. The company - with its surprising resources - provides clothing to film, television and theater professionals as well as special-event organizers or private individuals. After teaching fashion design at Esmod Paris and a design career in the Paris fashion industry. She now dedicates her energies to developing her company, based in Paris.
