Brands, Geographical Origin, and the Global Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brands, Geographical Origin, and the Global Economy write by David M. Higgins. This book was released on 2018-05-26. Brands, Geographical Origin, and the Global Economy available in PDF, EPUB and Kindle. An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.
Brands, Geographical Origin, and the Global Economy
Brands, Geographical Origin, and the Global Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brands, Geographical Origin, and the Global Economy write by David M. Higgins. This book was released on 2018-05-26. Brands, Geographical Origin, and the Global Economy available in PDF, EPUB and Kindle. Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
The Origins of Globalization
The Origins of Globalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Origins of Globalization write by Pim de Zwart. This book was released on 2018-09-20. The Origins of Globalization available in PDF, EPUB and Kindle. Reveals how global trade shaped early modern economic, social and political development, and inaugurated the first era of globalization.
National Brands and Global Markets
National Brands and Global Markets - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook National Brands and Global Markets write by Nikolas Glover. This book was released on 2023-02-02. National Brands and Global Markets available in PDF, EPUB and Kindle. Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
The Transformation of EU Geographical Indications Law
The Transformation of EU Geographical Indications Law - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Transformation of EU Geographical Indications Law write by Andrea Zappalaglio. This book was released on 2021-05-25. The Transformation of EU Geographical Indications Law available in PDF, EPUB and Kindle. Linking traditional and local products to a specific area is increasingly felt as a necessity in a globalised market, and Geographical Indications (GIs) are emerging as a multifunctional tool capable of performing this and many other functions. This book analyses the evolving nature of EU sui generis GIs by focusing on their key element, the origin link, and concludes that the history of the product in the broad sense has become a major factor to prove the link between a good and a specific place. For the first time, this area of Intellectual Property Law is investigated from three different, although interrelated, perspectives: the history and comparative assessment of the systems of protection of Indications of Geographical Origin adopted in the European jurisdictions from the beginning of the 20th century; the empirical analysis of the trends emerging from the practice of EUGIs; and the policy debates surrounding them and their importance for the fulfilment of the general goals of the EU Common Agricultural Policy. The result is an innovative and rounded analysis of the very nature of the EU Law of GIs that, starting from its past, investigates the present and the likely future of this Intellectual Property Right. This book provides an interesting and innovative contribution to the field and will be of interest to GI scholars and Intellectual Property students, as well as anyone willing to gain a better understanding of this compelling area of law.
