Brandweek - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brandweek write by . This book was released on 2008-04. Brandweek available in PDF, EPUB and Kindle.
Your Ad Here
Your Ad Here - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Your Ad Here write by Michael Serazio. This book was released on 2013-04-05. Your Ad Here available in PDF, EPUB and Kindle. 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Adweek
Adweek - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Adweek write by . This book was released on 2010. Adweek available in PDF, EPUB and Kindle.
Media Management
Media Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Management write by George Sylvie. This book was released on 2009-03-04. Media Management available in PDF, EPUB and Kindle. Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Business Periodicals Index
Business Periodicals Index - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Periodicals Index write by . This book was released on 2007. Business Periodicals Index available in PDF, EPUB and Kindle.
