Media Promotion & Marketing for Broadcasting, Cable & the Internet - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Promotion & Marketing for Broadcasting, Cable & the Internet write by Susan Tyler Eastman. This book was released on 2012-11-12. Media Promotion & Marketing for Broadcasting, Cable & the Internet available in PDF, EPUB and Kindle. This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Cable Visions
Cable Visions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cable Visions write by Sarah Banet-Weiser. This book was released on 2007-09. Cable Visions available in PDF, EPUB and Kindle. Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Decency in Broadcasting, Cable, and Other Media
Decency in Broadcasting, Cable, and Other Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Decency in Broadcasting, Cable, and Other Media write by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. This book was released on 2006. Decency in Broadcasting, Cable, and Other Media available in PDF, EPUB and Kindle.
Broadcast/cable/web Programming
Broadcast/cable/web Programming - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Broadcast/cable/web Programming write by Susan Tyler Eastman. This book was released on 2002. Broadcast/cable/web Programming available in PDF, EPUB and Kindle. In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
Broadcasting, Cable, the Internet, and Beyond
Broadcasting, Cable, the Internet, and Beyond - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Broadcasting, Cable, the Internet, and Beyond write by Joseph R. Dominick. This book was released on 2004. Broadcasting, Cable, the Internet, and Beyond available in PDF, EPUB and Kindle.
