Build Your Own Life Brand! - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Build Your Own Life Brand! write by Stedman Graham. This book was released on 2002-05-09. Build Your Own Life Brand! available in PDF, EPUB and Kindle. Now in paperback, bestselling author Graham draws on the techniques used by advertisers and celebrities to show how anyone can create and project the positive and distinctive image that spells success.
Build Your Own Brand
Build Your Own Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Build Your Own Brand write by Robin Landa. This book was released on 2013-08-06. Build Your Own Brand available in PDF, EPUB and Kindle. What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
The Brand Flip
The Brand Flip - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Brand Flip write by Marty Neumeier. This book was released on 2015-07-24. The Brand Flip available in PDF, EPUB and Kindle. Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Reinventing You, With a New Preface
Reinventing You, With a New Preface - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Reinventing You, With a New Preface write by Dorie Clark. This book was released on 2017-09-12. Reinventing You, With a New Preface available in PDF, EPUB and Kindle. Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.
Being You
Being You - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Being You write by Maggie Eyre. This book was released on 2019-05-24. Being You available in PDF, EPUB and Kindle. How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that’s easy to say, it’s much harder to actually do. Written by Maggie Eyre, an internationally recognized expert in personal presence and leadership motivation, Being You will teach you everything you need to know about personal branding. Whether you are the leader of an organization or team, engaged in creative work, searching for a new career, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book provides you with a complete toolkit to developing a confident personal brand – both face-to-face and online. Illustrated with stories and case studies from some of the world’s biggest personal brands, Being You is practical, authoritative and inspirational. It’s your definitive guide to personal branding in the 21st century.
