Building a Wine Tourism Destination in Ningxia China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building a Wine Tourism Destination in Ningxia China write by Liz Thach Mw. This book was released on 2017-01-10. Building a Wine Tourism Destination in Ningxia China available in PDF, EPUB and Kindle. Twenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France.
Routledge Handbook of Wine Tourism
Routledge Handbook of Wine Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Routledge Handbook of Wine Tourism write by Saurabh Kumar Dixit. This book was released on 2022-11-25. Routledge Handbook of Wine Tourism available in PDF, EPUB and Kindle. Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Handbook on Tourism and China
Handbook on Tourism and China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook on Tourism and China write by Songshan Huang. This book was released on 2020-06-26. Handbook on Tourism and China available in PDF, EPUB and Kindle. Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.
Wine Tourism Destination Management and Marketing
Wine Tourism Destination Management and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Tourism Destination Management and Marketing write by Marianna Sigala. This book was released on 2019-06-25. Wine Tourism Destination Management and Marketing available in PDF, EPUB and Kindle. The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Strategic Winery Tourism and Management
Strategic Winery Tourism and Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Winery Tourism and Management write by Kyuho Lee. This book was released on 2016-01-05. Strategic Winery Tourism and Management available in PDF, EPUB and Kindle. Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
