Building Successful Online Communities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Successful Online Communities write by Robert E. Kraut. This book was released on 2016-02-12. Building Successful Online Communities available in PDF, EPUB and Kindle. How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Building Brand Communities
Building Brand Communities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Brand Communities write by Carrie Melissa Jones. This book was released on 2020-06-09. Building Brand Communities available in PDF, EPUB and Kindle. An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Building Community
Building Community - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Community write by James S. Gruber. This book was released on 2020-05-19. Building Community available in PDF, EPUB and Kindle. An easy-to-use guide for local leaders working to engage their community in growing a more equitable, healthy, and sustainable future Building Community is the easy-to-use guide that distills the success of healthy thriving communities from around the world into twelve universally applicable principles that transcend cultures and locations. Exploring how community building can be approached by local citizens and their local leaders, Building Community features: A chapter on each of the 12 Guiding Principles, based on research in 27 countries Over 30 knowledgeable contributing author-practitioners Critical practical leadership tools Notes from the field – with practical dos and don'ts A wealth of 25 case studies of communities that have learned to thrive, including towns and villages, inner-city neighborhoods, Indigenous groups, nonprofits, women's empowerment groups, and a school, business, and faith community. Building Community is essential reading for community leaders, activists, planners, policy makers, and students looking to help their communities thrive. Strong local communities are the foundation of a healthy, participatory, and resilient society. Rather than looking to national governments, corporations, or new technologies to solve environmental and social problems, we can learn and apply the successes of thriving communities to protect the environment, enhance local livelihood, and grow social vitality.
Startup Communities
Startup Communities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Startup Communities write by Brad Feld. This book was released on 2012-09-06. Startup Communities available in PDF, EPUB and Kindle. An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.
Community Building on the Web
Community Building on the Web - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Community Building on the Web write by Amy Jo Kim. This book was released on 2006-07-19. Community Building on the Web available in PDF, EPUB and Kindle. What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
