Business Acumen for Strategic Communicators - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Acumen for Strategic Communicators write by Matthew W. Ragas. This book was released on 2024-09-10. Business Acumen for Strategic Communicators available in PDF, EPUB and Kindle. Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
Business Acumen for Strategic Communicators
Business Acumen for Strategic Communicators - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Acumen for Strategic Communicators write by Matthew W. Ragas. This book was released on 2021-03-01. Business Acumen for Strategic Communicators available in PDF, EPUB and Kindle. Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Business Essentials for Strategic Communicators
Business Essentials for Strategic Communicators - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Essentials for Strategic Communicators write by M. Ragas. This book was released on 2014-12-17. Business Essentials for Strategic Communicators available in PDF, EPUB and Kindle. The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Business for Communicators
Business for Communicators - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business for Communicators write by Sandra Duhé. This book was released on 2021-08-30. Business for Communicators available in PDF, EPUB and Kindle. Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Mastering Business for Strategic Communicators
Mastering Business for Strategic Communicators - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering Business for Strategic Communicators write by Matthew W. Ragas. This book was released on 2017-11-14. Mastering Business for Strategic Communicators available in PDF, EPUB and Kindle. Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
