The Fundamentals of Business-to-Business Sales & Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Fundamentals of Business-to-Business Sales & Marketing write by John Coe. This book was released on 2004. The Fundamentals of Business-to-Business Sales & Marketing available in PDF, EPUB and Kindle. Publisher Description
Sales 2.0
Sales 2.0 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sales 2.0 write by Anneke Seley. This book was released on 2008-12-23. Sales 2.0 available in PDF, EPUB and Kindle. Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.
Sales Management That Works
Sales Management That Works - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sales Management That Works write by Frank V. Cespedes. This book was released on 2021-02-23. Sales Management That Works available in PDF, EPUB and Kindle. Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.
Secrets of Question-Based Selling
Secrets of Question-Based Selling - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Secrets of Question-Based Selling write by Thomas Freese. This book was released on 2013-11-05. Secrets of Question-Based Selling available in PDF, EPUB and Kindle. "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more
Business Analytics for Sales and Marketing Managers
Business Analytics for Sales and Marketing Managers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Analytics for Sales and Marketing Managers write by Gert H. N. Laursen. This book was released on 2011-03-16. Business Analytics for Sales and Marketing Managers available in PDF, EPUB and Kindle. Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.
