Business Strategy in the Online Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Strategy in the Online Industry write by Christian Göttsch. This book was released on 2012-12-06. Business Strategy in the Online Industry available in PDF, EPUB and Kindle. Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.
Business Strategy in the Online Industry
Business Strategy in the Online Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Strategy in the Online Industry write by Christian Polke. This book was released on 2012-02-16. Business Strategy in the Online Industry available in PDF, EPUB and Kindle. Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.
Digital Marketing Strategy
Digital Marketing Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing Strategy write by Simon Kingsnorth. This book was released on 2016-05-03. Digital Marketing Strategy available in PDF, EPUB and Kindle. The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Ten Years to Midnight
Ten Years to Midnight - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ten Years to Midnight write by Blair H. Sheppard. This book was released on 2020-08-04. Ten Years to Midnight available in PDF, EPUB and Kindle. “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.
Doing E-Business
Doing E-Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Doing E-Business write by David Taylor. This book was released on 2002-03-14. Doing E-Business available in PDF, EPUB and Kindle. Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business. David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.
