Business Trends in the Digital Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Trends in the Digital Era write by Xiaoming Zhu. This book was released on 2016-05-31. Business Trends in the Digital Era available in PDF, EPUB and Kindle. This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.
Business Trends in Practice
Business Trends in Practice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Trends in Practice write by Bernard Marr. This book was released on 2021-11-15. Business Trends in Practice available in PDF, EPUB and Kindle. WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.
Business Transformations in the Era of Digitalization
Business Transformations in the Era of Digitalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Transformations in the Era of Digitalization write by Mezghani, Karim. This book was released on 2019-01-22. Business Transformations in the Era of Digitalization available in PDF, EPUB and Kindle. In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.
Beyond Digital
Beyond Digital - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Beyond Digital write by Paul Leinwand. This book was released on 2022-01-04. Beyond Digital available in PDF, EPUB and Kindle. Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Digital and Social Media Marketing
Digital and Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Social Media Marketing write by Nripendra P. Rana. This book was released on 2019-11-11. Digital and Social Media Marketing available in PDF, EPUB and Kindle. This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
