Cases on Consumer-Centric Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cases on Consumer-Centric Marketing Management write by Jham, Vimi. This book was released on 2013-07-31. Cases on Consumer-Centric Marketing Management available in PDF, EPUB and Kindle. As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
The Best Digital Marketing Campaigns in the World
The Best Digital Marketing Campaigns in the World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Best Digital Marketing Campaigns in the World write by Damian Ryan. This book was released on 2011-06-03. The Best Digital Marketing Campaigns in the World available in PDF, EPUB and Kindle. With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Strategic Marketing Management in Asia
Strategic Marketing Management in Asia - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing Management in Asia write by Syed Saad Andaleeb. This book was released on 2016-12-22. Strategic Marketing Management in Asia available in PDF, EPUB and Kindle. With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Mobile Marketing Management
Mobile Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mobile Marketing Management write by Hongbing Hua. This book was released on 2019. Mobile Marketing Management available in PDF, EPUB and Kindle. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
Case Studies on Social Marketing
Case Studies on Social Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Case Studies on Social Marketing write by M. Mercedes Galan-Ladero. This book was released on 2019-02-20. Case Studies on Social Marketing available in PDF, EPUB and Kindle. Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
