Case Studies in the Beer Sector - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Case Studies in the Beer Sector write by Roberta Capitello. This book was released on 2020-09-09. Case Studies in the Beer Sector available in PDF, EPUB and Kindle. Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents
The Global Brewery Industry
The Global Brewery Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Global Brewery Industry write by Jens Gammelgaard. This book was released on 2013-01-01. The Global Brewery Industry available in PDF, EPUB and Kindle. ÔThis book describes a number of different empirical studies and evaluations of the international brewery industry. This industry has recently undergone two climactic changes within a ten to fifteen year time period. These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry. Understanding the drivers and implications of such abrupt and massive change in the competitive environment of an industry is of great interest to international and strategic management scholars. Most of the bookÕs chapters address this issue, some at the global industry level, some at a regional level, and some at the level of a specific country. Taken together, they comprise an insightful case study of an interesting industry at its most interesting point in time.Õ Ð William G. Egelhoff, Fordham University, US ÔThe individual contributions in this volume paint a varied and rich picture of strategies and rivalries, the role of environments and institutions, leadership and also customer approaches in both global and local brewery industry. Some of the analysed phenomena are more standard to an IB audience, like consolidation, technological development, and shifts in global markets, but they get a specific flavor and color through this industry focus, while other topics definitely seem more specific (like ÒBierstrasseÓ on Mallorca). For readers with good taste.Õ Ð Rian Drogendijk, Uppsala University, Sweden This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism. The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms.
Heineken in Africa
Heineken in Africa - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Heineken in Africa write by Olivier van Beemen. This book was released on 2019-08-01. Heineken in Africa available in PDF, EPUB and Kindle. For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.
Stakeholder Engagement: Clinical Research Cases
Stakeholder Engagement: Clinical Research Cases - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Stakeholder Engagement: Clinical Research Cases write by R. Edward Freeman. This book was released on 2017-09-18. Stakeholder Engagement: Clinical Research Cases available in PDF, EPUB and Kindle. This book offers a case-study approach to stakeholder theory that moves beyond theoretical analysis to the applied. As stakeholder theory has moved into the mainstream of management thinking in business ethics and a number of the management disciplines, there is an increasing need to explore the subtleties of stakeholder engagement via examples from practice. The case studies in this volume explore a number of aspects of the idea of stakeholder engagement, via the method of clinical case studies. Edited by leading scholars in the field of business ethics and stakeholder theory, this text affords a solid grounding in theory, brought to new levels of applied understanding of stakeholder engagement.
Case Studies on Brewery Industry: Old Wine in a New Bottle?
Case Studies on Brewery Industry: Old Wine in a New Bottle? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Case Studies on Brewery Industry: Old Wine in a New Bottle? write by Muthu Kumar R. This book was released on . Case Studies on Brewery Industry: Old Wine in a New Bottle? available in PDF, EPUB and Kindle.
