Case Studies in Tourism and Hospitality Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Case Studies in Tourism and Hospitality Marketing write by Rob Harris. This book was released on 2005-01-01. Case Studies in Tourism and Hospitality Marketing available in PDF, EPUB and Kindle. Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.
Tourism and Hospitality Marketing
Tourism and Hospitality Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism and Hospitality Marketing write by Simon Hudson. This book was released on 2009-05-12. Tourism and Hospitality Marketing available in PDF, EPUB and Kindle. With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Marketing Tourism and Hospitality
Marketing Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Tourism and Hospitality write by Richard George. This book was released on 2021-05-08. Marketing Tourism and Hospitality available in PDF, EPUB and Kindle. This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Case Based Research in Tourism, Travel, Hospitality and Events
Case Based Research in Tourism, Travel, Hospitality and Events - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Case Based Research in Tourism, Travel, Hospitality and Events write by Marianna Sigala. This book was released on 2022-01-05. Case Based Research in Tourism, Travel, Hospitality and Events available in PDF, EPUB and Kindle. This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
International Case Studies in Tourism Marketing
International Case Studies in Tourism Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Case Studies in Tourism Marketing write by Gürhan Aktaş. This book was released on 2022-06-09. International Case Studies in Tourism Marketing available in PDF, EPUB and Kindle. This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
