Cases on Consumer-Centric Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cases on Consumer-Centric Marketing Management write by Jham, Vimi. This book was released on 2013-07-31. Cases on Consumer-Centric Marketing Management available in PDF, EPUB and Kindle. As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Cases on Consumer-centric Marketing Management
Cases on Consumer-centric Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cases on Consumer-centric Marketing Management write by Vimi Jham. This book was released on 2014. Cases on Consumer-centric Marketing Management available in PDF, EPUB and Kindle.
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer-Centric Marketing Strategies: Tools for Building Organizational Performance write by Kaufmann, Hans-Ruediger. This book was released on 2012-11-30. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance available in PDF, EPUB and Kindle. As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Customer-Centric Marketing
Customer-Centric Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer-Centric Marketing write by R. Ravi. This book was released on 2016-03-11. Customer-Centric Marketing available in PDF, EPUB and Kindle. State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions. The book develops the CCM framework and illustrates it with four cases that span the life cycle of marketing: pricing, win-back, cross-sales, and customer service allocation. The text walks the reader through real-world examples of applying the framework (supported by spreadsheet models available online), then explains the key concepts: modeling consumer choice; segmenting customers into latent classes based on sensitivity; computing customer lifetime value (CLV); and dynamic optimization. The reader then learns to incorporate the continuous learning of customer preference into an adaptive feedback loop for marketing decisions. The book can be used as a text for MBA students or as a professional reference. This book is based on joint research developed at Carnegie Mellon University when both authors were on the faculty at the Tepper School of Business.
Customer Centricity
Customer Centricity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Centricity write by Peter Fader. This book was released on 2012. Customer Centricity available in PDF, EPUB and Kindle. Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
