The Challenger Launch Decision - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Challenger Launch Decision write by Diane Vaughan. This book was released on 2016-01-04. The Challenger Launch Decision available in PDF, EPUB and Kindle. “An in-depth account of the events and personal actions which led to a great tragedy in the history of America’s space program.” —James D. Smith, former Solid Rocket Booster Chief, NASA, Marshall Space Flight Center When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventional interpretations to prove that what occurred at NASA was not skullduggery or misconduct but a disastrous mistake. Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded through the eyes of the managers and the engineers, Vaughan uncovers an incremental descent into poor judgment, supported by a culture of high-risk technology. She reveals how and why NASA insiders, when repeatedly faced with evidence that something was wrong, normalized the deviance so that it became acceptable to them. In a new preface, Vaughan reveals the ramifications for this book and for her when a similar decision-making process brought down NASA’s Space Shuttle Columbia in 2003. “Vaughn finds the traditional explanation of the [Challenger] accident to be profoundly unsatisfactory . . . One by one, she unravels the conclusions of the Rogers Commission.” —The New York Times “A landmark study.” —Atlantic “Vaughn gives us a rare view into the working level realities of NASA . . . The cumulative force of her argument and evidence is compelling.” —Scientific American
The Challenger Sale
The Challenger Sale - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Challenger Sale write by Matthew Dixon. This book was released on 2011-11-10. The Challenger Sale available in PDF, EPUB and Kindle. What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
The Challenger
The Challenger - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Challenger write by Terri Farley. This book was released on 2024-10-08. The Challenger available in PDF, EPUB and Kindle. The beloved sixth book in the middle grade Phantom Stallion series about a girl, her horse, and the beauty of the American West returns with a brand-new, stunning cover and bonus material! Perfect for fans of Canterwood Crest and classic horse stories like Black Beauty and My Friend Flicka. Cougars have been spotted nearby, but they haven’t hurt the ranch horses—yet. So Samantha is outraged when a neighboring rancher vows to kill the cats on sight. And her family’s horses may be safe, but out on the range, Sam spots a wild young stallion without a herd. Being alone puts this horse in danger. But can Sam protect the rebellious mustang and still save the cougars?
Barracuda and Challenger
Barracuda and Challenger - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Barracuda and Challenger write by Paul Zazarine. This book was released on 1991. Barracuda and Challenger available in PDF, EPUB and Kindle.
Challenger Revealed
Challenger Revealed - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Challenger Revealed write by Richard C. Cook. This book was released on 2006. Challenger Revealed available in PDF, EPUB and Kindle. The Reagan Administration pushed hard for NASA to launch shuttle mission 51L, before it was ready. 73 seconds into the launch, the shuttle exploded, killing seven and leaving a nation traumatized. Richard Cook, lead resource analyst at NASA for the Solid Rocket Boosters, was the first to warn of possible catastrophic failure. His memo, detailing astronaut concerns and warnings from the shuttle builders at Morton Thiokol, was ignored by top NASA officials and members of the Reagan administration. In the aftermath, NASA launched an investigation to "discover" the cause of the disaster. Though within NASA there was absolute certainty about the O-ring failure, they began a cover-up by publicly proclaiming that the cause was unknown. A Reagan administration Commission perpetrated the same lie. When Cook realized that the Commission was not interested in the truth, he leaked the original documents to the New York Times, setting off a cascade of disclosures, including revelations by Morton Thiokol engineers that they had tried to stop the launch.--From publisher description.
