China in Symbolic Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook China in Symbolic Communication write by Sui Yan. This book was released on 2017-07-31. China in Symbolic Communication available in PDF, EPUB and Kindle. What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted? In this book, a full range of symbols and seemingly discrete social phenomena, hidden in diverse fields of Chinese society, are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication of negative Chinese images in modern times. Besides, this book explicates the pattern of interaction between groups communication and mass communication in the Chinese society by exploring the different paths of transmutation and communication for the symbol of the "APEC Blue." How the image of China is constructed via non-government symbols is also addressed. By pointing out that classic semiotics has been reduced to an embarrassing dilemma of "a severe lack of historical sense," this book seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to this academic discipline. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in modern Chinese society will also benefit from it.
The Patterns of Symbolic Communication
The Patterns of Symbolic Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Patterns of Symbolic Communication write by Sui Yan. This book was released on 2017-07-31. The Patterns of Symbolic Communication available in PDF, EPUB and Kindle. With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media. In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.
National Image
National Image - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook National Image write by Xiangfei Meng. This book was released on 2020-03-12. National Image available in PDF, EPUB and Kindle. This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.
Chinese Communication Studies
Chinese Communication Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Chinese Communication Studies write by Xing Lu. This book was released on 2002-06-30. Chinese Communication Studies available in PDF, EPUB and Kindle. Many varying factors contribute to the dynamics of Chinese communication, which both resembles and differs from its Western counterparts. In this provocative new collection of essays, an international group of scholars challenges the conventional notion of Chinese culture as static, recognizing the causes of cultural change and strategies of resistance. Examining communication contexts in mainland China, Hong Kong, and Taiwan, Chinese Communication Studies: Context and Comparisons considers the relationship between culture and communication in Chinese political, gender, family, and media contexts, providing the reader with insight both into how enduring Chinese cultural values are, and how they are being appropriated to meet political and economic goals. Moreover, comparisons and distinctions are made between Chinese and Western communication concepts and practices on the issues of human rights, world opinions, pedagogical approaches, and instruction of rhetoric. In a work sure to be of value to many disciplines, the authors trace the historical development of ideas and value systems of both cultures, rendering an understanding of similarities and differences in both communication and cultural mindsets.
Chinese Communication Theory and Research
Chinese Communication Theory and Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Chinese Communication Theory and Research write by Wenshan Jia. This book was released on 2002-06-30. Chinese Communication Theory and Research available in PDF, EPUB and Kindle. Annotation Addresses the state of Chinese communication studies, including its achievements, problems, challenges, and potential for advancement in a globalized 21st century.
