China’s Wine Industry. A Brief History, Facts And Figures - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook China’s Wine Industry. A Brief History, Facts And Figures write by Melanie Bobik. This book was released on 2015-04-22. China’s Wine Industry. A Brief History, Facts And Figures available in PDF, EPUB and Kindle. Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.
China's Wine Industry. A Brief History, Facts And Figures
China's Wine Industry. A Brief History, Facts And Figures - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook China's Wine Industry. A Brief History, Facts And Figures write by Melanie Bobik. This book was released on 2016-12-21. China's Wine Industry. A Brief History, Facts And Figures available in PDF, EPUB and Kindle. Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule fur Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend."
Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China
Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China write by Melanie Bobik. This book was released on 2014-04-24. Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China available in PDF, EPUB and Kindle. China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
Ancient Wine
Ancient Wine - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ancient Wine write by Patrick E. McGovern. This book was released on 2019-10. Ancient Wine available in PDF, EPUB and Kindle. Stone age wine -- The Noah hypothesis -- The archaeological and chemical hunt for the earliest wine -- Neolithic wine! -- Wine of the earliest pharaohs -- Wine of Egypt's golden age -- Wine of the world's first cities -- Wine and the great empires of the ancient Near East -- The Holy Land's bounty -- Lands of Dionysos : Greece and western Anatolia -- A beverage for King Midas and at the limits of the civilized world -- Molecular archaeology, wine, and a view to the future.
Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China
Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China write by Melanie Bobik. This book was released on 2014-04-01. Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China available in PDF, EPUB and Kindle. China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
