Chinese Consumers and the Fashion Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Chinese Consumers and the Fashion Market write by Yingjiao Xu. This book was released on 2018-03-09. Chinese Consumers and the Fashion Market available in PDF, EPUB and Kindle. This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
The Chinese Fashion Industry
The Chinese Fashion Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Chinese Fashion Industry write by Jianhua Zhao. This book was released on 2013-02-28. The Chinese Fashion Industry available in PDF, EPUB and Kindle. This is the first anthropological study of the contemporary Chinese fashion and textile industries from high-end designer clothing to mass manufacture.
Fashion in 21st Century China
Fashion in 21st Century China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion in 21st Century China write by Yuli Bai. This book was released on 2021-10-25. Fashion in 21st Century China available in PDF, EPUB and Kindle. This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook From Chinese Brand Culture to Global Brands write by W. Zhiyan. This book was released on 2013-10-08. From Chinese Brand Culture to Global Brands available in PDF, EPUB and Kindle. From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
The rising market for Western apparel enterprises in China
The rising market for Western apparel enterprises in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The rising market for Western apparel enterprises in China write by Dieu Linh Le. This book was released on 2016-12-21. The rising market for Western apparel enterprises in China available in PDF, EPUB and Kindle. Bachelor Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,2, University of Applied Sciences Bremen, language: English, abstract: According to the Boston Consulting Group report of 2011, the Chinese apparel sector is set to become the world’s second largest retail market by 2020 and will account for about 30 percent of the global apparel market’s growth over the next five years. Until recent years, China has been regarded as one of the main manufacture places of western apparel companies because of its lower labor costs. Nowadays, however hand in hand with the rapidly changing economic and social situation, China has shown the world that it is also a promising consumer market. Especially, apparel retail sales have increased tremendously and therefore offer huge opportunities. Many Western clothing retailers are increasingly viewing China as a huge potential market, because of its rising middle and affluent class and Chinese consumer ́s increasing call for western apparel products. Western products are related with factors such as quality, modernity or also care for the environment. Furthermore, many of the global brands have less market presence in China than in other operating countries. For example, the fast fashion brand Zara only has got 92 stores, H&M had roughly 78 stores at the end of 2011, which is still very few in comparison to the number of stores these companies own in other markets. The US fashion chain Forever 21 has just entered the Chinese market at the end of 2011. Companies who win this market in the next few years will definitely top the global apparel market. However, even though the potential is huge, winning this market will not be easy. To succeed, western brands need to adapt their strategies to Chinese consumers’ tastes and expectations; this includes the development of brand and company image and product tailoring to the Chinese consumer market. Any company that conducts business in China without effective methods risks a quick exit. This study has two major purposes: the first is to demonstrate why China is the future sales market for Western apparel companies and the second one to make recommendations for Western apparel companies that want to win the Chinese market. Research questions Main questions 1. What are the main factors of China’s economic attractiveness? 2. What could be an effective path to take when entering the Chinese market and which strategies do western apparel companies need to capture China’s dynamic market? Further questions 1. How could the future of the Chinese retail market look like? 2. Which are the barriers and
